- Referral Fees for Contract Categories. Sellers pay a Referral Fee on each product sold on Walmart Marketplace.
- The Referral Fee is calculated as a percentage of the gross sales proceeds from the sale of each product.
- The applicable Referral Fee is set based on the product type you choose during item setup.
- If an item has been setup in an incorrect category with a higher fee, but the product type aligns with a different Referral Fee, you will be charged the correct Referral Fee as provided in the table on the screen.
- What this means for you is:
- Referral Fees will decrease for content that was ingested into an incorrect category (with a higher fee).
- Referral Fees will increase for content that was ingested into an incorrect category (with a lower fee).
6. The Product Type column (BJ) in the Payment Report will determine the referral fee for your products, regardless of the contract category.
7. Walmart strives to apply the most accurate referral fee to the items you sell, and they are committed to making enhancements to help them achieve that goal.