- In order to create a Promo Code, select “Promotions” from the Drop-Down Menu of the “Merchandising” tab on the top menu of Vendor Central.
- On the next page, click the “Start a New Campaign” button on the top right side of the page. On the following page, click the “Create a Promo Code” button to the right side of the “Promo Code” block.
- On the following page, select your “Vendor Code” from the Drop-Down Menu supplied as well as your “Billing Contact”.
- Choose your Start and End Dates for your campaign in the relevant box below, knowing that the Promo Code runs for up to 120 days at a time.
- Enter your product discount either as a percentage or monetary value and then select your budget, that is, the total amount that you're willing to fund in customer discounts.
- For example, if you offer a $10 promo code and your promotional budget is $2,000, then your promo code can be redeemed up to 200 times before the promotion ends.
- Due to system latency, your budget may be exceeded if your items sell unusually fast. You're responsible for the discounts on all units sold.
- Below these fields is an option for you to share your promo code with Amazon Influencers and Associates as well, or not.
- Select whichever you prefer for your campaign.
- The block below then allows you to choose how many redemptions per customer you would like to select, that is, one unit in one order, unlimited units in one order or unlimited units in unlimited orders.
- The final field is where you enter your Promo Code, which can consist of any alpha-numerical values you choose.
- You can then choose to add your products to your campaign in one of two ways:
- Option 1: Enter the ASINs you wish to create Promo Codes for in the “Refine by” box to the left of the page. Click the “Add” Button alongside the ASINs you searched for as they appear in the blocks to the left of the “Refine by” section. Note that the minimum discount you can offer on a Promo Code is 5%. You will notice that, as you enter your discount value, Amazon gives you a cost breakdown under the product, that is, your cost to Amazon and the current retail cost on the Amazon Marketplace.
- Option 2: You can add products by clicking the “Add” Button alongside the ASINs as they appear on the left side of the page, including those that appear as eligible, which you can also select all by simply clicking the “Add X Eligible Products on this Page” button. Note that the minimum discount you can offer on a Promo Code is 5%. You will notice that, as you enter your discount value, Amazon gives you a cost breakdown under the product, that is, your cost to Amazon and the current retail cost on the Amazon Marketplace.
13. Note that for both of the above options, you will be notified if this ASIN is not suitable by a message appearing in a block to the right of the ASIN that says, “No Retail Offer”.
14. Once you have completed adding your products, click on the button to the top right of the page that says, “Continue to Next Step”.
15. Here you can review your Promo Code Promotion and choose to edit it further by clicking the “Edit Promotion Details” button or finalise the promotion by clicking the “Submit Promotion” button.
16. Amazon will review your submitted campaign, and if approved, will send you an agreement to accept which we will go through in the Billing video of this section.