- With Product Display Ads, which appear on Amazon’s product detail pages, you have the option to target consumers by their interests or by selecting specific products (or ASINs) they are researching.
- This could be your own products, competitors’ offerings or even complimentary products you think your targets might be researching.
- The most common strategies that brands are using for these adverts are either conquesting or defensive campaigns.
- ‘Conquesting’, as the name suggests, involves running adverts on the detail pages of competitive products in order to entice consumers who land there to consider your product instead.
- Obviously, as well as the adverts themselves, you’ve got to get your own page merchandising, images, reviews, pricing etc. spot on, if you want to be successful with conquesting.
- Brands and their agencies are constantly experimenting and analysing what works.