- With Product Display Ads, which appear on Amazon’s product detail pages, you have the option to target consumers by their interests or by selecting specific products (or ASINs) they are researching.
- This could be your own products, competitors’ offerings or even complimentary products you think your targets might be researching.
- The most common strategies that brands are using for these adverts are either conquesting or defensive campaigns.
- Defensive campaigns involve buying up advertising spots on your own product detail pages to ensure competitors aren’t able to conquest there.
- The trick with this strategy is to try to upsell to a later version or higher specification of your products or perhaps create product bundles to encourage consumers to spend more (if you’re selling an iPhone maybe you could create a bundle of iPhone plus a screen protector, for example).