- The Daily Budget is the amount of money you are willing to spend on PPC adverts per day.
- This budget means that once the budget amount has been reached for the day, the campaign will be paused until the next day when the budget is re-instated and starts again.
- Your daily spend is the amount of money you’ve spent on advertising per day.
- It can be measured at the account, campaign, ad group, or keyword level.
- Average daily spend is the amount of money you have spent on advertising a day for a several days, weeks or even months.