- 1P stands for 1st Party and essentially refers to wholesalers, manufacturers or distributors selling direct to Amazon through the Vendor Central platform.
- Most 1P businesses opt to sell to the 3P retailer and have them sell direct to the consumer through the Seller Central Platform.
- But, with the exceptional growth of eCommerce as well as the changing trend in marketing to focus more on the consumer themselves, a lot of 1P businesses are opting now to also sell to consumers directly through Amazon by using the Seller Central platform that is used primarily by 3P businesses or retailers.
- As a 1P business selling on Seller Central you still have the option to sell to Amazon directly and ship to their Fulfillment Centers as opposed to shipping direct to the consumer’s door.