- 3P stands for 3rd Party and essentially refers to retailers who sell direct to consumers through the Amazon store or marketplace.
- Most 1P businesses opt to sell to the 3P retailer and have them sell direct to the consumer through the Seller Central Platform.
- But, with the exceptional growth of eCommerce as well as the changing trend in marketing to focus more on the consumer themselves, a lot of 1P businesses are opting now to also sell to consumers directly through Amazon by using the Seller Central platform that is used primarily by 3P businesses or retailers