- The Buy Box algorithm starts by analysing each offer by all the sellers of the product.
- It then evaluates each offer on the basis of seller history, price and many other variables.
- After carrying out the analysis, Amazon rewards the Buy Box to what it deems as the best buying options for its customers.
- Not all sellers are eligible to win the Buy Box.
- Amazon no longer awards the Buy Box to one seller but instead rotates the Buy Box between multiple sellers.
- The Buy Box Percentage is the percentage of page views where the Buy Box appeared on the page for customers to add your product to their cart.
- Your Buy Box Percentage is lowered when:
- The product was out of stock.
- The Buy Box would result in the customer purchasing from another seller.
- Your product was not available for purchase using the Buy Box, most commonly if you’re selling a used item that appears on the “Other buying options” page.
- Remember that the Buy Box Percentage only tells you whether your product would be purchased by a customer who clicked the Buy Box when they viewed the product page.
- For example, if your Buy Box Percentage for an item is 34%, this means that roughly 1/3 of the time a customer visited that page, had they purchased by clicking “Add to Cart”, your item would be sold.