- Amazon’s Buy Box is the top right section on a product page where customers can directly add items to their shopping carts.
- Since many sellers on Amazon can sell the same product, they must compete to “win the Buy Box” for a certain product.
- Winning the Amazon Buy Box simply means that you were chosen for the Buy Box placement.
- When you win this placement, customers have a button to directly add your product to their carts, giving you an advantage over competing sellers.
- Generally, one “New” and one “Used” condition offer will win the Buy Box, depending on the product.
- For a seller to be eligible for the Buy Box, they must meet a set of performance-based requirements including order defect rate, customer shopping experience, time and experience on the Amazon selling platform, and status as a professional seller.
- If multiple sellers meet the eligibility requirements, then Amazon compares these sellers on metrics including pricing, availability, fulfillment options, and customer service and decides on a winner.
- The Buy Box incorporates the large “Add to Cart” and “Buy Now” buttons on each listing.
- When you’re selling the same product as other sellers, it is vital to capture the Buy Box, as it is responsible for the majority of sales.