- Amazon Retail Analytics is one of the powerful tools provided by Amazon for its Vendor Central account sellers.
- Every vendor gets access to the ARA basic version once you set up your account, and this package includes sales and inventory reports, catalog reports, and operational reports.
- ARA Basic access is given to all the vendors by default and it is, without any doubts, the most powerful tool to understand the metrics and reports.
- Currently ARA Basic provides the following reports:
- Sales Diagnostics
- Traffic Diagnostics
- Operational Diagnostics
- Forecast and Inventory Planning
- Inventory Health
- ARA Basic Sales diagnostic trends
- All these reports can be filtered based on the brand, category, subcategory, product group, and replenishment code to include more details on the report.
- But as the name suggests, the reports on Sales & operations are basic and the data history is limited, although it is free.
- By leveraging the data from ARA reports, vendors can refine their marketing efforts within Amazon and across other channels as well to drive the traffic back to Amazon.
- As a seller, it helps you to analyze the data in order to come up with actionable strategies.