- Retail Fast Track for Buy Box is when you're browsing Amazon, you will see a checkmark and the word "Prime" alongside many items on the search results page.
- Fast Track measures the percent of customers that see an item as Prime Eligible.
- Simply put, Prime Eligible items are those that qualify for free two-day shipping.
- Whether or not an item is considered eligible for Prime is measured by Fast Track – a metric that takes into account an item's in-stock rate, control of the Buy Box, and the conditions in which the item arrives at Amazon's fulfillment center.
- The higher your Fast Track rate, the more shoppers see your item as Eligible for Prime.
- You can increase your Fast Track rate by manipulating the three key metrics: improving your in-stock rate, winning the Buy Box, and ensuring your products are Prime pickable (ie. there are no issues with your items upon arrival at Amazon’s fulfillment center).
- Losing the Buy Box means that although Amazon has inventory from the manufacturer, it will favor linking the Add to Basket button to a 3rd-party seller.
- This can happen for a variety of reasons, but it usually means that the 3rd-party seller has a good track record and is offering a better price.
- Ultimately, you end up losing the sale to someone else.