- MVP is a program designed to make the import process frustration free for vendors.
- It is a process that reduces your document submissions by 90% by verifying the product compliance requirements only for a sample of your catalog.
- It is also an invite-only program and, if your account is eligible, you will see a notice in your Business Advisor on Vendor Central under the "Required Actions" or "Recommendations" sections.
- If you received an invitation email or where directed to the MVP Page on Vendor Central by Business Advisor, you would need to click the "Contact Us" button at the bottom of the "Support" page on Vendor Central and select "MVP" from the Drop-Down Menu of the "Product Compliance" topic.
- It is a three step process that consists of:
- Assessment: Set of questions that determines your eligibility for the program
- Document Submission: Submit documents for a random sample of ASINs
- MVP Approval: Amazon verifies the document and approves your catalog for Direct Import and NASP (North America Selection Policy)